![]() ![]() The middle items are the most difficult to remember. This graph illustrates the tendency of a user to better recall items from the beginning as well as the end of a list or sequence. Copyright terms and licence: CC BY-SA 3.0 The Recency Effect: Items that appear at the end of a list are also more likely to elicit better recall than items presented in the middle of a list.Īuthor/Copyright holder: WikiPremed. The Primacy Effect: Items that are presented at the beginning of a list are recalled with greater accuracy than items in the middle of a list. There are two main concepts involved in the serial position effect: The serial position effect, a term coined by Hermann Ebbinghaus, a German psychologist and pioneer of memory research, describes how the position of an item in a sequence affects recall accuracy. This article will teach you the theories that support the serial position effect, and ways you can manipulate it in your design work so you can further improve user experience. Many of the most successful designs out there, produced by highly successful companies like Apple, Electronic Arts, and Nike, reflect an understanding of the serial position effect and how it influences their designs. ![]() Learn about the limits of your user’s short-term memory by understanding how the serial position effect works and how you can manipulate it in the context of user experience design. ![]()
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